About Us

Discover Our Passionate Team — About A7 Sports

At A7 Sports, we’re not just a sports retailer — we’re your ultimate partner in performance. Driven by passion and expertise, we help athletes, teams, and enthusiasts gear up to play harder, train smarter, and win bigger. Every product we stock meets the highest standards, so you can trust you’re getting the best — every time.

About Us – A7 Sports

Since 2008, A7 Sports has been a proud, family-owned, independent sports retailer based in Birmingham. We’re cricket specialists first and foremost, delivering top-tier cricket equipment for every player — from beginners taking their first swing to seasoned pros chasing their next century.

While cricket remains our core speciality, we don’t stop there. Alongside our extensive cricket range, we also carefully select top-quality badminton gear and other sports equipment to meet the diverse needs of our customers. Whether you’re just starting or competing at an elite level, whatever your game—cricket, badminton, boxing, or more—we’ve got you covered.

We take pride in offering an exceptional selection of cricket gear that supports every stage of a player’s journey. From your first bat to professional-level equipment, our knowledgeable team is always ready to provide expert advice and guidance, ensuring you find the perfect gear tailored to your needs.

Custom Club Wear & Personalisation

Want your team to stand out on the field or court? We’ve got you. Our premium custom teamwear range includes match shirts, cricket sweaters, tracksuits, shorts, and leisurewear — all crafted to your club’s exact colours and personalised with sharp embroidery or bold print.

Whether you need detailed crests, sponsor logos, or player names, we deliver flawless finishes that boost team spirit and turn heads. From grassroots squads to elite teams, our gear helps your players look and perform like champions — united, professional, and proud.

📞 Ready to kit your team in style? Get in touch or visit our store today. Let’s create the perfect look that commands respect on and off the field or court.

Big Brands & Our Exclusive Range

Discover the best of the best — in-store and online. We stock industry-leading brands like Adidas, Gray-Nicolls, Kookaburra, Gunn & Moore, Puma, Nike, Yonex, and more. Plus, our exclusive A7 Sports range delivers premium quality at prices that won’t break the bank.

From powerhouse cricket bats and elite boxing gloves to top-quality badminton rackets and stylish training apparel, we offer everything you need to dominate your sport — no matter your level.

Shop anytime, anywhere at www.a7sports.co.uk and enjoy fast delivery, seamless ordering, and exclusive online deals that make gearing up easier than ever.

Why Choose A7 Sports?

Because we live and breathe sport — and it shows. Our expert team includes passionate players and coaches who understand exactly what you need to perform at your peak. When you shop with us, you’re not just buying equipment; you’re getting personalised advice, tailored recommendations, and unmatched support.

Whether you’re a beginner, a club manager, or a pro, we balance quality, comfort, and value to deliver gear that works as hard as you do.

We’re not just cricket experts — we also offer a wide range of top sports brands and products across badminton, boxing, football, fitness, and more. Whatever your sport, whatever your ambition, you can trust A7 Sports to help you win.

Backing Grassroots Cricket & Beyond — Building Tomorrow’s Champions

The future of sport starts at the grassroots. At A7 Sports, we’re passionate about supporting cricket, badminton, boxing, and a wide range of other sports at the community level. We believe nurturing young talent and local clubs is key to building tomorrow’s champions.

That’s why we offer affordable, high-quality equipment and personalised clubwear designed to empower athletes of all ages and skill levels. Through partnerships with clubs and ongoing support for emerging players, we’re proud to play an active role in growing sports across the UK.

Whether it’s your local cricket club, badminton team, or boxing gym, A7 Sports is here to help you reach the next level — with the gear, guidance, and commitment you deserve.

Interested in how we can support your club or help your players reach the next level?

Get in touch with us today to discuss partnership opportunities — or better yet, visit our store and explore our full range online at www.a7sports.co.uk. Discover everything A7 Sports can offer to help you succeed.