Your Privacy Matters to Us – Privacy Policy

At A7 Sports Ltd, we respect your personal information and are committed to protecting it. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, place an order, or contact our team.

Your Privacy, Our Priority

It also outlines your rights — whether you’re based in the UK or shopping with us internationally — so you always remain in control.

We’ve written this in clear, straightforward language, so you can quickly understand how your information is managed and the steps we take to keep it secure.

📩 Questions? You can reach us anytime at info@a7sports.co.uk

Privacy Policy – A7 Sports Ltd

Last updated: 5 September 2025
Applies to: UK and international customers

Introduction

At A7 Sports Ltd, we understand the importance of your privacy and are committed to protecting the personal information you share with us. Whether you’re in the UK or abroad, your privacy is our priority. Every time you visit our website, place an order, or engage with us, you trust us with your information — and we take that trust seriously. This Privacy Policy is designed to provide clear and accessible explanations of how we collect, use, protect, and manage your personal data.

This Privacy Policy Explains:

• What personal data do we collect?
• How and why do we use it?
• How do we protect your data?

• Your rights, both in the UK and internationally?

We aim to provide transparency regarding how your data is handled, and we ensure that you can easily understand the steps we take to protect it. We’ve kept things straightforward — no confusing legal jargon.

Have Questions? Feel free to reach out at info@a7sports.co.uk.

Quick Privacy Summary – A7 Sports

To make things clear and easy to understand, here’s a quick summary of how we manage your data:

1. We collect only what we need: We gather your information to process orders, assist with customer service, and improve your experience.
2. We don’t sell your data: Your personal data will never be sold to third parties under any circumstances.
3. We share it only when necessary: We will share your data with trusted partners, such as couriers and payment processors, but only when it’s needed to fulfil orders.
4. You stay in control: You can access, update, or delete your personal data at any time.
5. We secure your data: We use strong encryption and advanced security measures to protect your personal information.
6. No spam: We will send you marketing only if you have opted in to receive such communications. You can unsubscribe at any time.
7. We apply the same standards worldwide: Regardless of where you are located, we uphold the same high standards for privacy and data protection.

For a complete overview of how we collect, use, share, and safeguard your personal information, please read the sections below — we want you to feel confident and informed.

Detailed Privacy Policy

1. Who We Are

A7 Sports Ltd is a company registered in the United Kingdom. We act as the data controller for all personal data you provide to us, meaning we are responsible for determining how and why your personal data is collected, stored, and used. As the data controller, we ensure that your personal information is processed lawfully, fairly, and transparently, in accordance with applicable data protection laws.

Our Privacy Policy and practices are designed to comply with the following regulations and legal frameworks:

• UK General Data Protection Regulation (UK GDPR) – Governs the collection, storage, and use of personal data within the UK, including your rights and our obligations.
• Data Protection Act 2018 (UK) – Supplements UK GDPR, providing additional rules on how personal data must be handled and protected.
• EU General Data Protection Regulation (EU GDPR) – Applies to the processing of personal data of individuals located in the European Union, where relevant.

• Local Privacy Laws – In countries where we operate, we also comply with applicable local privacy and data protection legislation to ensure that personal data is handled responsibly and legally.

By adhering to these laws and standards, we are committed to protecting your personal data, respecting your privacy rights, and maintaining the security and integrity of the information you share with us.

2. What Data We Collect

To provide you with the best possible service, we collect various types of information. This helps us process orders, improve our services, and ensure a smooth customer experience.

a) Information You Provide to Us

When you interact with our website, place an order, contact us, or create an account, we may collect the following personal details:

• Order Information – Includes your name, billing and shipping addresses, contact number, email address, and payment details. This information is necessary to process and deliver your orders.
• Customer Support Requests – Includes your name, contact information, and the content of your inquiry, complaint, or request. This helps us respond effectively and resolve issues.
• Account Information – When you create an account, we collect your username, password, and any optional preferences or profile information you choose to provide.
• Reviews and Feedback – Includes your name, email address, and the content you submit in product reviews, surveys, or feedback forms, allowing us to improve our products and services.
• Supplier or Partner Information – For business interactions with suppliers or partners, we may collect relevant business contact details and correspondence necessary for operational purposes.

b) Information We Collect Automatically

When you visit our website, we automatically collect certain technical and usage data using cookies, web beacons, and similar technologies. This helps us improve your browsing experience, maintain security, and analyse how our services are used:

• IP Address and Approximate Geographic Location – Helps us understand where visitors are coming from and detect potential fraud or security issues.
• Device Information – Includes the type of device, operating system, browser type, and version you are using to access our site.
• Website Usage Data – Includes pages you visit, time spent on each page, referring URLs, click patterns, and other interactions with our website to improve usability and performance.

c) Information from Third Parties or Public Sources

We may also receive information from trusted third-party services or public sources to enhance or verify the data we hold:

• Address Verification Services – For example, services such as Google Maps or postal databases that help verify the accuracy of addresses provided by customers.
• Public Records – Information available through public business or governmental records, such as Companies House in the UK, which may be used for supplier, partner, or business verification purposes.

All information collected, whether directly from you, automatically, or from third parties, is handled in accordance with applicable data protection laws and used solely for the purposes outlined in this Privacy Policy.

3. How We Use Your Data (UK & International)

We process your personal data only for specific, lawful purposes, and each type of processing is based on an appropriate legal basis under data protection laws. This ensures that your data is used fairly, transparently, and only as necessary.

We will always process your personal data only in ways that are necessary for these purposes, and we are committed to respecting your rights under applicable data protection laws.

4. Sharing Your Data

We never sell your personal data. We only share it with carefully selected and trusted third-party partners when it is necessary to fulfil a transaction, provide our services, or comply with legal obligations. All partners are required to handle your data securely and in accordance with applicable privacy laws. Examples include:

• Delivery Providers – To ensure your orders reach you, we share only the personal information necessary for delivery (such as your name, address, and contact number) with couriers like Royal Mail, DHL, and other logistics partners.
• Payment Processors – To process payments securely, we work with providers such as Stripe and PayPal. These services receive only the information needed to complete the transaction and prevent fraud.
• IT and Technical Support – We may share limited data with trusted IT partners who assist with website functionality, technical support, maintenance, and cybersecurity. They are bound by confidentiality and data protection obligations.

• Legal and Regulatory Authorities – In rare circumstances, we may disclose personal data to regulatory bodies or law enforcement agencies if required by law, to enforce our rights, or to protect users and the public.

Safeguards – All third parties must adhere to strict security standards, protect your personal data, and use it only for the purposes we specify. They are prohibited from using your data for their own marketing or unrelated purposes.

This approach ensures that your data is shared only when necessary, and always under secure and legally compliant conditions.

5. Data Transfers Outside the UK

If you are located outside the UK, your personal data may be transferred to or processed in the UK or other countries. These transfers occur only when necessary to provide our services, manage transactions, or maintain our systems.

To ensure your data remains protected, we take the following measures:

• UK GDPR Standards Apply – Regardless of where your data is transferred, it is always handled in accordance with UK GDPR principles, ensuring the same level of privacy and security protections.
• Standard Contractual Clauses (SCCs) – When transferring data to countries that do not have an adequacy decision, we implement SCCs approved by regulators. These clauses legally bind the recipient to maintain the same level of data protection as in the UK.
• Adequacy Decisions – We may transfer personal data to countries that are recognised by regulators as providing adequate levels of data protection, such as countries within the EU or others like Canada.
• Other Safeguards – Where appropriate, we also use technical and organisational measures such as encryption, access controls, and secure processing agreements to protect your personal data during international transfers.

These measures ensure that your personal data remains secure and protected wherever it is processed, and that your rights under applicable data protection laws are upheld.

6. Data Retention

We retain your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, while also complying with our legal, regulatory, and operational obligations. Retention periods vary depending on the type of data and the purpose for which it was collected:

• Order and Payment Records – We keep transaction information, invoices, receipts, and related financial records for a minimum of 6 years following the end of the financial year in which the transaction occurred. This retention period ensures compliance with tax, accounting, and legal requirements. In some cases, records may be kept longer if required by regulatory authorities.
• Customer Service Communications – Emails, chat transcripts, and other correspondence related to inquiries, complaints, or support requests are retained only as long as necessary to resolve the issue. In some cases, anonymised records may be kept for staff training, quality assurance, or internal analytics.
• User Accounts – Information associated with your account, including login credentials, order history, and preferences, is retained until you delete your account or until it has been inactive for a defined period (typically 24 months). Before deleting inactive accounts, we may attempt to contact you to confirm your preference.
• Marketing and Subscription Data – If you have opted in to receive marketing communications, we retain your preferences until you unsubscribe or withdraw consent. Minimal records may be kept to ensure you are not re-added in error.
• Legal, Security, and Audit Records – Certain data, such as consent logs, system access records, and security monitoring information, may be retained for as long as necessary to protect our business, comply with legal obligations, or defend against claims.

Once retention periods expire, your personal data is securely deleted or anonymised so it can no longer be linked to you. If deletion is not immediately possible (for example, because the data is stored in backup archives), it will be securely isolated until deletion becomes feasible.

7. Your Rights

As a customer, you have certain rights regarding your personal data. These rights may vary depending on your location, but we provide the following core rights for all our customers:

• Right to Access – You can request a copy of the personal data we hold about you. This allows you to understand what information we have collected and how it is used.
• Right to Rectify – You can ask us to correct any inaccurate or incomplete data we hold about you.
• Right to Erasure (“Right to be Forgotten”) – You can request that we delete your personal data, except where we are legally required to retain it for compliance, accounting, or other regulatory purposes.
• Right to Restrict Processing – You can request that we limit how we use your data in certain situations, for example, if you contest its accuracy or object to processing.
• Right to Data Portability – You can request your personal data in a structured, commonly used, and machine-readable format so that you can transfer it to another service provider if desired.

📧 To exercise any of these rights, please contact us at info@a7sports.co.uk. We may ask you to verify your identity before processing your request to ensure your data is protected and not disclosed to anyone else.

We aim to respond to all valid requests within one month. In certain complex cases, this period may be extended by an additional two months, in which case we will notify you and explain the reason for the delay.

8. Children’s Privacy

Our services are designed for individuals aged 18 years or older. By using our website, placing an order, or creating an account, you confirm that you meet this age requirement.

If you are under the age of 18, you may only use our website or services under the supervision and with the consent of a parent or legal guardian. Parents and guardians are responsible for monitoring online activities and ensuring that any details provided to us are accurate and appropriate.

We do not knowingly collect or process personal data from individuals under 18 without proper parental consent. If we discover that we have received such information in error, we will take immediate steps to remove it from our systems.

🔒 At A7 Sports, we take the privacy and safety of young people seriously and are committed to ensuring that all personal information is handled responsibly and securely.

9. How We Keep Your Data Secure

We take the security of your personal information very seriously and implement multiple layers of protection to prevent unauthorised access, loss, or misuse. Key measures include:

• Encrypted Connections – All data transmitted between your device and our servers is protected using HTTPS and TLS encryption, ensuring that your personal information cannot be intercepted during online transactions or communication.
• Secure Password Storage – User passwords are never stored in plain text. We use strong hashing algorithms and security practices to ensure that passwords remain protected, even in the unlikely event of a system breach.
• Firewall and Anti-Malware Protection – Our systems are safeguarded by an advanced firewall, intrusion detection, and anti-malware tools to prevent unauthorised access, hacking attempts, or malicious activity.
• Regular Updates and Monitoring – We continuously monitor our networks, applications, and servers for unusual activity and vulnerabilities. All software, security patches, and systems are regularly updated to address emerging threats.
• Restricted Access – Access to personal data is limited to authorised personnel only, based on role and necessity. Staff undergo training on data protection and are bound by confidentiality obligations.
• Data Backup and Recovery – Regular secure backups are performed, ensuring that your information can be restored in the unlikely event of hardware failure or data loss.

While no system can be completely immune to security risks, we are committed to continually improving our security measures to safeguard your personal data and maintain your trust.

10. Contact Us

If you have any questions, concerns, or requests related to your personal data or this Privacy Policy, we encourage you to get in touch with us. Our team is committed to providing clear, timely assistance and ensuring your privacy rights are respected.

You can contact us using any of the following methods:

A7 Sports Ltd
206 Warwick Road, Greet, Birmingham, B11 2NB, England, UK
Phone: 0121 771 2504
Email: info@a7sports.co.uk
Online Contact Form: a7sports.co.uk/contact-us

When contacting us, please provide sufficient information to help us identify you and process your request efficiently (for example, your name, email address, and relevant details about your inquiry).

We aim to respond to all privacy-related inquiries within 30 days. In some cases, particularly complex requests or those requiring verification of your identity, it may take a little longer, but we will inform you promptly if an extension is necessary.

Our goal is to ensure that you feel confident and informed about how your personal data is handled, and we are committed to resolving all privacy matters professionally and transparently.

11. Data Breaches

In the unlikely event that a data breach occurs, we have established procedures to respond promptly, protect affected individuals, and comply with legal obligations:

• Regulatory Notification – If required by law, we will notify the Information Commissioner’s Office (ICO) or other relevant regulatory authorities as soon as possible. This ensures that any regulatory requirements are met promptly.
• Customer Notification – If the breach is likely to result in a high risk to your rights and freedoms (for example, if it could lead to identity theft, financial loss, or other harm), we will inform you directly without undue delay. This notification will include:
  • The nature of the breach.
  • The type of personal data affected.
  • Measures we have taken or plan to take to mitigate any potential harm.
  • Guidance on steps you can take to protect yourself, if necessary.
• Mitigation and Investigation – We will act immediately to contain and investigate the breach, address the cause, and implement corrective actions to prevent a recurrence.
• Record Keeping – All data breaches, regardless of severity, are documented internally, including the cause, impact, and remediation steps, to ensure accountability and continuous improvement of our security practices.

Our goal is to maintain transparency, protect your personal information, and act quickly to minimise any potential harm in the unlikely event of a breach.

12. Business Transfers

If A7 Sports Ltd undergoes a significant business change — such as a merger, acquisition, sale, or other corporate restructuring — your personal data may be transferred to the new or successor entity as part of that transaction.

We want to assure you that:

• Any personal data transferred will continue to be protected in accordance with this Privacy Policy or under an equivalent privacy standard.
• The new entity will be contractually obligated to maintain the security and confidentiality of your information.
• Your data will only be used for the purposes for which it was originally collected, unless you are otherwise informed and provide consent where required.
• We will make reasonable efforts to notify customers of such transfers when appropriate, so you are aware of who will be handling your personal information.

This ensures that even in the event of a business transition, your personal data remains safeguarded and your rights under applicable data protection laws continue to be respected.

13. Changes to This Policy

We may revise this Privacy Policy from time to time to ensure it stays accurate, transparent, and compliant. Updates may occur for several reasons, including:

• Legal or Regulatory Changes – If data protection laws, government guidance, or industry standards are updated, we may adjust our policy to ensure compliance.
• Business or Service Updates – If we introduce new products, features, partnerships, or technologies that affect how we collect or use personal data, we will update this policy to explain those changes.
• Operational Improvements – We may clarify existing terms, improve explanations, or make updates to reflect feedback from customers, regulators, or internal reviews.

Whenever changes are made, we will:

• Post the revised policy on our website.
• Update the “Last Updated” date at the top of the page so you know when the changes took effect.
• Where the changes are significant (for example, if they affect your rights or how your data is used), we may also notify you directly by email or by placing a prominent notice on our website before the changes come into effect.

Your continued use of our website, products, or services after the updated policy is posted will be considered as acceptance of the revised terms. We encourage you to review this page regularly to stay informed about how we protect your personal data.

14. Privacy Acknowledgement & Final Customer Note

By continuing to use our website, placing an order, or contacting us, you acknowledge that you have read, understood, and agreed to this Privacy Policy. Your trust is important to us, and we are committed to protecting your personal information at every step.

🌟 Your Privacy Is Protected With Us 🌟
At A7 Sports, your confidence and safety come first. We use secure systems, apply strong safeguards, and respect your choices. Shopping or interacting with us means your personal data is handled responsibly and never shared unnecessarily.

We are committed to helping you understand your rights and ensuring your information is handled safely — your trust matters to us, and we strive to give you complete confidence in how we protect your personal data.

If you ever have questions, concerns, or want to learn more about how we protect your data, please contact us at:
Email: info@a7sports.co.uk

Final Summary: Your Privacy at A7 Sports

We are committed to respecting your privacy, wherever you are in the world.

📩Need help or have a privacy question? Contact us anytime at info@a7sports.co.uk.

By using our website or services, you acknowledge this Privacy Policy and our ongoing commitment to protecting your personal information with transparency, security, and care, giving you peace of mind every time you shop with us.